Dark Chocolate & Sea Salt
A snack bar for your coffee. Six ingredients, and every one of them is on the list.
You're on the list.
Your founding pass is further down the page.
The whole list adds up to 100%.
Most snack labels make you hunt. Ours fits in a few lines, with the share of each ingredient by weight, so you can see there is nothing else in it.
Dates bring the sweetness and hold it together. Dark chocolate is the reason you pick it up. A pinch of sea salt makes the chocolate taste more like chocolate.
Tap any line on the receipt to see what it does.
You have the right to know what you're eating. We make it easy to check.
Honest by design
Many food labels are built to look simple rather than be simple. We start with fewer ingredients, so there is less to explain.
Taste first
It has to beat the croissant next to it. If it doesn't look and taste worth having with your coffee, it isn't finished.
We trust you
No lecture, no health claims. We put the facts on the pack and let you decide.
Food so honest it doesn't need selling.
We're building toward a future where people can read what they eat at a glance, and choose it for themselves. It starts small, at the café counter in Dubai.
- Dubai cafésDark Chocolate & Sea Salt beside the coffee, in partner cafés first.
- More flavoursPeanut Butter Chocolate and Apple Cinnamon are in the kitchen. The waitlist votes on which comes next.
- Wherever you shopThe same short list, on more shelves across the UAE.
Get in before the first batch.
The first run is small and made by hand. Join the waitlist and you get:
- A free barFrom the first batch, on us.
- A founding priceA lower price on your first order, shown before you pay.
- First to knowWhich cafés stock it, before anyone else.
- A voteYou choose the next flavour.
Claim your free bar
One email when the first batch is ready. No newsletter.
member
- Free bar
- Claimed
- Café
- Not given
- Vote
- Not cast
You're on the list. We'll email you when your free bar is ready.